July 10, 2014

ECORE International, a company that transforms reclaimed waste into unique performance surfacing, is taking part in the TODAY's "Shine a Light" program, donating flooring for a school garden in New York City.

ECORE, based in Lancaster, PA, is teaming up with the National Gardening Association's KidsGardening.org and the TODAY Show to create a new garden at P.S. 705 in Brooklyn. The donation is part of TODAY's "Shine a Light" series, a campaign to support worthy causes throughout the year.

This initiative was chosen by host Carson Daly in an effort to raise awareness for childhood hunger and healthy eating. Daly teamed up with KidsGardening.org, a group that's on a mission to build a garden in every school across the country, to educate students on the importance of healthy eating and share what they learn throughout their communities. Some of the food they grow will go back to food banks and some will go home with classmates in need.

"We are thrilled to join in to raise awareness and donate our products for an important cause," said ECORE CEO Art Dodge. "By helping to create a safe environment for children to learn about their food, we are helping make a difference in children's health and futures."

The flooring donated is made through a unique manufacturing process that transforms reclaimed waste into recycled rubber flooring. In addition to being sustainable, the flooring is tested for slip resistance to prevent falls and injuries, creating a safe surface for kids.

To donate to this cause or to learn more about KidsGardening.org and "Shine a Light", visit Carson Daly's fundraising page at Crowdrise.com/Carson. To see the garden's progress and installation, visit the TODAY show website here.