What We Do
The Business of Circularity
While helping our partners meet their sustainability goals, we’ve built a circular business model to leverage the materials we already have and transform them into something better.
Our Approach
Evolving materials for a changing world
Circularity isn’t just about reusing and recycling, it’s about empowering innovation and imagination. Together with our customers, we lead the effort in bringing new value to end-of-life materials through a 4-step circularity model.
-
Reclamation
We reclaim end-of-life rubber and rebound it to create new value. -
Transformation
For us, it’s about turning waste into the raw materials of innovation. -
Manufacturing
With our improved materials, the possibilities are endless. -
Design & Build
Our innovation, technology, and service are at the heart of bringing Ecore products to life and to the world.
Reclamation We reclaim end-of-life rubber and rebound it to create new value.
Transformation For us, it’s about turning waste into the raw materials of innovation.
Manufacturing With our improved materials, the possibilities are endless.
Design & Build Our innovation, technology, and service are at the heart of bringing Ecore products to life and to the world.
Our goal is a world free of rubber waste.
Circularity is how we’ll do it.
Why circularity?
Circularity isn’t just good for the planet. It’s good business.
We continue to invest in leading a circular economy because our business model and partnerships have proven that it’s not only more sustainable, but smarter business. In addition to reclaiming tire rubber, we’ve found a way to take back the rubber we put out and achieve full circularity through our TRUcircularity™ program.
-
We put rubber on repeat.
Our partners have rubber waste and we need that rubber to manufacture Ecore products. Together, we keep rubber in use and out of landfills. -
We limit environmental hazards.
Ecore’s mechanical process empowers us to get closer to zero waste or emissions. -
We optimize our business.
Ecore manufacturing plants and collection processes are optimized to ensure efficient operational timelines, minimize overhead costs, and reduce workplace risk. -
We leverage collaborative circularity.
Our customers help us keep the cycle going by purchasing the repurposed rubber products we make.
Our materials
The truth about rubber
-
Truth:
Ecore repurposes rubber infinitely, making our products accessible and affordable.
Myth:
Rubber is expensive.
-
Truth:
Repurposing existing rubber, we avoid planet harming growth of ‘virgin’ rubber.
Myth:
Rubber is bad for the planet.
-
Truth:
Ecore products surpass the Toy Standard for safety.
Myth:
Recycled rubber is dirty and dangerous.
-
Truth:
Technological advancements, unique properties and versatility make rubber a material of choice.
Myth:
Rubber is outdated.
-
Truth:
Rubber never loses its elasticity, strength, abrasion and water resistance.
Myth:
Rubber gets weaker when recycled.
-
Truth:
Through itsTRU® technology, we provide an endless array of designs and colors.
Myth:
Rubber has one look—mostly black.
Case Studies
The power of innovation
Our customers drive our ingenuity. With their goals and our technology, we collaborate to find the right solutions for their vision.
-
Delivering Superior Customer Satisfaction at WaWa
Finding a durable, cushioned, easily installed, and aesthetic flooring solution for a 24-hour convenience center is no easy task. Ask the architects charged with designing Wawa stores and gas stations along the East Coast.
-
Propelling Athletic Excellence at Largest Indoor Sports Complex in North America
As the largest indoor sports complex in North America, Spooky Nook Champion Mill needed the right surfacing solutions to enable individuals to achieve and exceed their athletic and personal fitness goals. Ecore provided flooring for the facility’s 700,000 square feet of diverse fitness space.
-
Expecting More at Marriott
Today’s business and leisure travelers expect more. The leading hospitality fitness trend is offering customers a full-scale gym and wellness center that provides choices, in an effort to attract travelers who want a customized approach to staying fit while being away from home.
-
Transforming Safe Play at SDSU Mission Valley River Park
San Diego State University (SDSU) Mission Valley chose SpectraTurf’s poured-in-place, high-quality rubber safety surface, SpectraPour, to transform the 10,000 sq. ft. children’s play area within its 34-acre River Park.
-
Exceeding Universal Athletic Club’s Performance and Sustainability Goals
Universal Athletic Club partnered with Ecore through the TRUcircularity™ program to reclaim the existing flooring in the club’s 11,000 sq. ft. weight and cardio area and replace it with dynamic, recycled rubber, high-performance flooring—a solution driven by shared values and sustainability goals.